![]() ![]() The owners of Waterloo and BookPeople began preaching the gospel of keeping it weird to other cities. T-shirts bearing the phrase "Keep Austin Weird" began popping up in local spots around town, showcasing the slogan while marketing the businesses. (Amazon might have played a larger role in Borders' demise, but anyway. So, I think 'Keep Austin Weird' can take credit for putting Borders out of business." "The city backed off, and Borders didn't build, and of course it has totally gone out of business. "They tacked on 'Support Local Business' to 'Keep Austin Weird' and started giving out bumper stickers - and they won," he said. But just as all hope seemed lost, Wassenich said, the local stores came up with a plan. The one-time national chain got city incentives to move into a giant development across the street from the two Austin retail institutions near Sixth Street and Lamar. The battle had Waterloo Records and BookPeople up against Borders Books and Music. That's when the saying went from highlighting the town's cute and quirky side to warning big chain stores to back off. Then about two years later, a couple of local businesses wielded the message as a weapon. ![]() And I got the website, and it very slowly took off." And I said that to my wife and she said, ‘Well, let's get bumper stickers made,’ which she did. And the person taking the call said, ‘Why are you donating to this?’ And I said, ‘Well, it helps keep Austin weird.’ And the phrase clicked in my head. "I was making a donation to your rival radio station KOOP during my favorite show, the Lounge Show, which is still on. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.KUT Red Wassenich came up with the phrase "Keep Austin Weird" in 2000. We are committed to go as far as possible in curating our trips with care for the planet. We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.Ĭulture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special. ![]() Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.Ĭulture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful - and this is still in our DNA today. ![]()
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